Empowering Women

Challenging Stereotypes in Printing – A Woman’s Journey



I am Jhuma. In Bengali, which is my mother tongue, the name signifies Enjoyment. As a person, I am fun-loving and practical, ambitious yet realistic. As you must have understood by now, my roots are in West Bengal. My advanced studies saw me spend four years in Bangalore, the lovely garden city in the late Nineties before I moved to northern India after my marriage.

Strange it may sound now, the harsh weather of Delhi compared to Bangalore’s mild cool city was hard for me to adjust. But that was the early 2000s and twenty-two springs later, I find myself anchored in Noida with my husband and kid. No regrets! I can now forego the Bengali rasogolla for the Aloo Chat at Sector 25, Noida.

Career Graph

Having done my Master’s in Business Administration and my UG in Advertisement and Sales Management, it was natural for me to get into the sales role. I found myself at the frontline of an Advertising Agency at Nehru Place. It was a learning curve which taught me the nuances of Sales Management, Customer First approach, Time Management and most importantly about the Price Value Proposition.

Introduction to the Printing Press

My second assignment was at Sector 3 Noida where I met my mentor. This was my tryst with destiny – a double-coloured offset print press catering primarily to the pharmaceuticals industry.

I was quick to understand that the demand for print was synonymous with marketing communication – at a time when social media was not known. During one of my customer interactions, I heard Digital Print, which kindled my imagination.


Birth of Ved Printers

Determined now to start on my own, riding on the new technology of Digital Print, in 2005, I made a humble beginning of “Ved Printers” from a one-room office at Sector 9 Noida.

The initial orders were primarily from my patrons whom I knew, and I hardly had the capital to fund my own print machine.

The journey was difficult as I serviced my orders through other print houses before delivering the final goods to my customers. I, however, made sure of the quality and delivery – two critical aspects of a print job.

By 2011, Ved Printers found its new address in a larger space with a digital print machine from a leading Japanese firm. There was no looking back.

I made my next big investment on a German four-colour offset print press and was now looking for a larger factory. In 2018, fourteen years from inception, Ved Printers moved to their own factory space in Sector 10. My conviction that I can make a difference with technology paid off.

Prejudice against Women

The print industry is still a male-dominated industry with very few females in the print industry. In almost all meetings that I have participated in, I was probably the only woman in a room full of men who, most of the time, did not want to listen.

I was often subjected to the suggestion of going back and bringing my male supervisor or manager to close the deal. In my own factory, there were times when my operator (male) would not take instruction from me as they couldn’t accept a woman as a decision-maker.

So far, I haven’t come across a raw material supplier of paper or ink who has woman ownership. Trust, as an element was hard to manifest.


There is a great deal of gender inequality in this industry, unlike other industries like IT and electronics. There may not be visible in the face discrimination but there are still vastly more men than women sitting in senior management positions and on boards.

My take is that males are automatically respected until they prove otherwise whereas as a woman, I must prove my worth before being respected.

Change is on the way

It may not be a coincidence that my top client is a woman as I can see a visible change in the senior position roles of my customers.

The push for change is coming from outside the industry – from customers and print purchasers, many of whom are now females and they want to deal with women more frequently.

As I have earned my stripes over the last eighteen years, it is easy for me to let go the negatives and concentrate on my own firm. In my firm, I have engaged female workers for print and packaging and they are paid equally as men.

Looking back at the forming years of my firm, the biggest challenge that attribute to is building the trust factor. In the male-dominated industry, I was looked upon as a freelancer and amateur printer trying her luck and would eventually take up something else.

That this was a serious investment of time and energy, took many years for the stakeholders to realise.

Pillars of Support

I was lucky to collaborate with people who supported me in my journey. My first pillar of strength are my customers, for whom it was no different whether I’m a woman or a man. I also acknowledge support from my close friends who are pillars of encouragement to me.

My family is my all-weather support. Balancing work life with my family life hasn’t been ever an issue for me.

I believe in the Hindu philosophy that Work is worship and that with my growth I am asked to serve the people to receive blessings of the Gods. That keeps me motivated each day. I also keep myself abreast of the latest technology developments in the industry and try to deploy the same in my organization. This brings in fresh ideas and a new push for excellence.

That my customers keep coming back to me for quality print jobs within the defined time frame is a great satisfaction. Most of the customers that I serve has been with me since the inception of my firm.

In future, I would like to embrace another new technological advancement in the print industry – 3D printing which creates a physical object from digital design. And that’s work in progress.

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